FORMULA
How the calculation works
CPM = Cost ÷ Impressions × 1,000
Fill exactly two of the three fields. Leave the value you want to calculate empty.
MARKETING & BUSINESS / FREE ONLINE TOOL
CPM Calculator
Calculate advertising CPM, campaign cost or impressions when any two values are known.
INPUT
LOCAL CALCULATIONEnter your values
RESULT
FORMULA v1.0.0Your calculation
ResultReady
ADVERTISEMENT
EXAMPLE
Worked example
A $500 campaign with 200,000 impressions has a CPM of $2.50.
Formula reviewed July 30, 2026 · Version 1.0.0
FAQ
Frequently asked questions
Is this calculator free?
Yes. It is free to use and does not require an account.
Are my values uploaded?
No. This calculation runs locally in your browser.
SOURCE & LIMITS
Methodology
Standard cost-per-thousand advertising formula.
Results are estimates. Confirm measurements, product specifications and professional requirements before making critical decisions.